A Rally Cry for Change

1525-2315Today’s guest blog comes to us from Harold P. Wimmer, the National President and CEO of the American Lung Association.

Do you know about the number 1 cancer killer? If not, you’re not alone. Lung cancer kills almost twice as many women as any other cancer, yet in speaking with individuals and groups across the nation, one thing is clear: lung cancer is in the shadows.

Anyone can get lung cancer. And while lung cancer is the number-one cancer killer of both women and men, only 1% of women cite lung cancer as a top-of-mind cancer concern. Greater awareness about lung cancer, the risk factors and screening is necessary to save lives.

So, the American Lung Association launched LUNG FORCE, a new movement to rally everyone to raise their voices, making lung cancer a public health priority. And we focus on women, because while lung cancer diagnoses have fallen 28 percent among men in the past 37 years, diagnoses in women have close to doubled. Through highlighting women’s stories, we hope to take lung cancer out of the shadows, and make it a cause people care about.

Women all over the nation are raising their voices during Lung Cancer Awareness Month, sharing their stories and calling for action. The American Lung Association is fighting for the more than 100,000 women who will be diagnosed with lung cancer this year alone. To truly turn the tide against lung cancer, better early detection options and treatments are needed. That’s why we’re increasing our funding for promising lung cancer research—more than doubling our lung cancer research investment. And we have also created the new LUNG FORCE Research Innovation Project: Lung Cancer in Women Award.

Defeating lung cancer is a strategic imperative of our organization, but we can’t do this alone. A donation supports the Lung Association’s investment in lung cancer research and public health promotion of information on early detection, clinical trials, biomarker testing and the need for more federal research funding. On one day – November 17 – you can change lives for the better by participating in LUNG FORCE Giving Day.

And now is the time to give, because the Cancer Treatment Centers of America® will match every gift, dollar for dollar up to $100,000 to support the 100,000 women diagnosed with lung cancer each year. Supporters can donate and share their voice at LUNGFORCEDay.org

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