Tweetfest 2018: A Week of Collaboration and Learning

Every May the Lilly Trials team looks forward to the #WhyWeDoResearch Tweetfest as an opportunity to collaborate with folks from around the globe who are involved in clinical research—from patients and caregivers to researchers and site staff. The week-long event includes two to three tweet chats each day, all focused on different topics and hosted by a variety of individuals and organizations (we hosted a chat on caregiving last year). The chats are full of meaningful conversation, insights and ideas on the current state of clinical research and future opportunities for improvement (here's an example from @VickyLShepherd of the types of insights that can be gained from #whywedoresearch chats).

Take a look at the numbers from this year's Tweetfest*, which was held during the week of May 14, and included participants from 10 different countries:

*There was another #WhyWeDoResearch event unrelated to Tweetfest during this time period, which accounted for a portion of the impressions, tweets, participants, etc. captured above.

While many interesting and important themes emerged from the Tweetfest discussions, we're highlighting just a few of our favorites below.

1. Health Literacy: A Multifaceted Concept
We know that health literacy skills help people to feel empowered as patients, especially when it comes to asking about and understanding clinical trial opportunities. While the definition of health literacy may sound straightforward, it can actually be nuanced and have multiple components.


Consider the idea of "health experience literacy"—extending the definition of health literacy to include an understanding for the actions that patients may potentially need or want to take as part of their health care experience.