Whether you call it philanthropy or corporate responsibility, there's no question    that the way in which  corporations are seeking to address societal challenges is evolving.

While traditional philanthropy will always play a role, we are moving from solely arms-length funding to identifying societal challenges in which we can apply our expertise, capabilities, knowledge, and yes, financial resources to address  key societal needs. And there is increasing recognition that the complexity of these challenges demand partnership and collaboration. Clearly, no single organization can go it alone.

Lilly is proud sponsor of a new publication along these lines , Increasing Impact, Enhancing Value: A Practitioner's Guide to Leading Corporate Philanthropy. This guide identifies a new framework for corporate foundations to follow and will help business have a greater impact on society.

This publication represents a year-long research effort and offers the most current look at corporate philanthropy today.  Lilly cosponsored this work with highly regarded peer companies and the Council on Foundations.

If you play a role in corporate philanthropy, I highly recommend that you take a look at the guide. It's free and available for download here.